For more than 120 years the unique Coca-Cola System has successfully reached out to consumers through its recognisable brands and unique marketing approach.
Back in 1963, Slovenija vino opened its first factory and started bottling Cockta and Jupi, employing 30 employees. Then, in 1967, Slovin signed a contract with The Coca-Cola Company and was granted a license to produce and sell Coca-Cola products in the country.
The following year a new bottling factory producing Coca-Cola started its operations in Zemun, Batajnicki drum street, the same location where Coca-Cola is produced today. This was one of the first bottling companies in former Yugoslavia, and was equipped with a production line for bottling 0.25 l returnable glass bottles, with a capacity of 18,000 bottles per hour.
In 1970, ”Slovin“ signed a contract with Schweppes International Limited from London and the Belgrade plant obtained a license to bottle Schweppes, expanding its portfolio with one more internationally recognised brand.
On 27 December 1989 IBP Beograd company which eventually became part of the Coca-Cola Hellenic Bottling Company group, a leading non-alcoholic beverage producer in Europe and one of the biggest bottling companies of Coca-Cola company products in the world.
Its operations spread across 28 countries and the number of employees exceeded 42,000 people of various nationalities, races and cultures. The power of the group contributed to the expansion of the production portfolio in the years to come. The bottling company was reinforced with new products and flavors, and in 2004 Coca-Cola Hellenic expanded production capacities and introduced a can filling line.
In 2005 the leader in the domestic market of non-carbonated waters „Rosa“ became part of the Coca-Cola System through the purchase of Vlasinka d.o.o. and the Coca-Cola System in Serbia was enriched by a selection of Natural Mineral Water products.
In 2006 the Coca-Cola System in Serbia purchased 100% of Fresh&Co company from Subotica, one of the leading producers of fruit juices in Serbia, thus completing its portfolio of non-carbonated beverages with brands such as Next, Su-Voce and Joy.
In 2008 Coca-Cola Zero and energy drink Burn joined the Coca-Cola family while at the same time distribution and sales of Heineken, Amstel, Kaiser, Schlossgold and MB beers started.
Back to top