What we do

We produce, sell and distribute a range of non-alcoholic beverages including four of the world’s best selling brands: Coca-Cola, Coca-Cola light, Coca-Cola Zero , Fanta and Sprite.

In addition, our product portfolio includes a variety of other sparkling and still beverages including:

  • juice and juice drinks
  • natural mineral and flavored waters
  • teas and coffees
  • sports and energy drinks
  • beverages fortified with vitamins and minerals
Our aim is to offer consumers a choice of beverages that meet the highest quality standards.

Key bottler of The Coca-Cola Company


Coca-Cola Hellenic is one of the 300 bottling partners that make up the Coca-Cola System, the largest beverage distribution system in the world. The activities of Coca-Cola HBC Serbia play a strategically important role within the System.

In Serbia, the Coca-Cola System comprises Coca-Cola HBC Serbia and Coca-Cola Barlan S&M , a subsidiary of The Coca-Cola Company.

  • Coca-Cola Barlan S&M is responsible for the strategic marketing, brand management, packaging strategy, consumer promotion, advertising, public relations and market research.
  • Coca-Cola HBC Serbia purchases the concentrates, beverage bases and syrups for producing drinks according to the franchise agreement with The Coca-Cola Company. In addition, we are responsible for the merchandising of products, key account management, implementation of promotions and product distribution.

We work closely with our partner, The Coca-Cola Company, using our respective skills and assets to serve customers and consumers, while improving the quality of life in our communities.

Coca-Cola HBC Serbia is the only bottler in the country that produces and distributes Coca-Cola products.

Strong business infrastructure


Since 1997 , Coca-Cola HBC Serbia has been developing its operations in Serbia , including new production facilities and modern filling lines .
Across the Group, Coca-Cola Hellenic has invested more than €4.7 billion in property, plant and equipment since 2001, in order to modernize plant infrastructure and expand availability of cold drink equipment, such as coolers.

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