News

Belgrade - Danube Day is the largest river festival in the world and highlights conservation efforts along the course of the river Danube and within the wider Danube Basin which includes more than 300 tributaries. As a founder member of the Green Danube Partnership*, Coca-Cola Hellenic plays a key role in the increasingly broad series of awareness-raising activities ranging from local festivities to major international campaigns.

In developing and staging celebrations, the Green Danube Partnership works together with governments, NGOs, educational institutions and local authorities. Since the partnership was launched in 2005, it has raised awareness of the need to conserve vital water resources through a broad range of performances, exhibitions, competitions and the distribution of educational material. It has been especially keen to actively engage citizens in hands-on activities such as cleaning riverbanks, removing and recycling waste from waterways and rehabilitating wildlife habitats.  

Ulrike Gehmacher, Group Public Affairs and Communication Manager at Coca-Cola Hellenic, explained: “Rivers are a particular focus for our conservation efforts. The Danube is an iconic waterway which has played a key role in the history and culture of many of the countries
Coca-Cola Hellenic operates in, which is why we are so committed to efforts to protect and preserve it.

 

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