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The global partnership involves a USD 2 million funding from The Coca-Cola Company to support the IFRC’s work in disaster response and public engagement in communities as well as USD 1 million donation from the Coca-Cola Foundation to the IFRC Disaster Response Emergency Fund.

The Coca-Cola Company and the Red Cross Red Crescent already work together in over 50 countries. This new partnership, which employs the capabilities and expertise of local bottling partners, aims to increase collaboration between the Red Cross Red Crescent and the Coca-Cola system. Coca-Cola Hellenic has been active with national Red Cross Societies in 9 countries over many years and welcomes the formalisation of the relationship in a focused, global way. “By building on our connections with the IFRC we believe we can be better positioned to structure and prepare activities that can address the growing sustainability challenges and threats to vulnerable

people in the communities we serve,” said Doros Constantinou, Chief Executive Officer, Coca-Cola Hellenic. “Working together we will be able to more swiftly identify needs as well as the most efficient and effective ways to respond to them.”

Coca-Cola Hellenic provided financial aid to victims of disasters, such as the 2004 Indian Ocean tsunami and the 2009 Haiti earthquake. In addition Coca-Cola Hellenic in Italy, in response to the Abruzzo earthquake in 2009, helped by providing warehouse space, distributing food and other supplies and integrating employees of the company as volunteers in the Italian Red Cross. The company donated EUR 400,000 towards National Civil Protection projects and restoration of the local university.

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